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Merel Bekking’s Neurological Search for the Perfect Product Design

The job of designing products is already a rough task even before you consider the amount of fundamental uncertainty a consumer feels about their own preferences and emotions. If, however, MRI scans could map neurological preference, could the perfect product be created? Merryl Bekking, Dutch designer, explores the possibilities.

Scientists Reveal Stunning Video of a Memory being formed at the Molecular Level

Researchers at the Albert Einstein College of Medicine of Yeshiva University have recently been able to visually capture a memory being formed at the molecular level as it happens. Using advanced imaging techniques, Dr. Robert Singer and his team at the Department of Anatomy and Structural Biology have finally penetrated the elusive layer between the intangible memories and their previously only indirectly observed processes.

Scientists have Found that Distractions can actually Improve your Memory

Researchers have found that mentally rehearsing information we want to remember isn’t just an act; it actually helps us retain memories by strengthening neural connections. But when working on a project that seems overwhelming, many of us intermittently seek distraction to rest our brains for a bit. Fortunately scientists at University College London have found that these distractions can actually improve our memory, not hinder it.